Having become the youngest Olympic champion in freestyle skiing at the age of 18, and the first freestyle skier to win three medals at a single Winter Olympic Games, Gu perfectly embodies TCL's motto "Inspire Greatness".

In February, TCL announced its Worldwide Olympic and Paralympic Partnership with the International Olympic Committee (IOC) in the Home Audiovisual Equipment and Home Appliances category. Building on this milestone, TCL was added to the Donor's Wall at the Olympic Museum in Lausanne, Switzerland, in June. A commemorative stone was unveiled in recognition of TCL's contribution. The company also launched its first global campaign to celebrate Olympic Day, featuring members of the acclaimed Urban Theory Dance Crew who performed at Milan Cathedral and the TCL Chinese Theatre in Hollywood, Los Angeles, linking these two Olympic host cities in a dynamic film.

Leading up to the Olympic Winter Games Milano Cortina 2026, TCL will build on its 30-year legacy in sports and leverage its cutting-edge technology to elevate the experience of both fans and athletes at the event. Its digital displays will bring the magic of the Games from competition venues to billions of viewers around the world. Initiatives to support athletes include providing home appliances at the Olympic Villages and the "Athlete Moments" platform, which will enable competitors to connect with loved ones immediately after their performances.